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Erin Norton

Marketing Content Specialist

Erin works as a member of the marketing team at ThermoAnalytics, specializing in content creation.

Recent Posts


July 14, 2017

Solving for both Human Comfort and Energy Efficiency

As the automotive industry continues to increasingly emphasize user-centered design philosophies, the wants, needs, and comfort of the actual humans inside the vehicle are afforded greater and greater attention. Of course, migration to user-centered design methodologies do not happen overnight, but by and large the trend lines are encouraging....

July 07, 2017

Automotive Simulation is Driving Toward User-Centered Design

"How does it feel?" the car salesman asks as he leans over the open driver's side door. The prospective buyer returns a few good comments as well as some concerns. The salesman then offers some consoling details about how the different features of the car will perform and ease the life of the user....

May 25, 2017

How to Overcome the Challenges of Exhaust Simulation

The automotive industry has been struggling to accurately predict the thermal performance of a vehicle’s exhaust system for the better part of 15 years. Due to the internal gas flow complexity inherent in a vehicle’s exhaust system, it has historically been one of the most difficult systems to model and predict — and among the most expensive due to the computational requirements....

May 19, 2017

How to design seats using simulation

The comfort experienced by a customer in your vehicle is increasing in importance. Not only is cabin comfort used as a market differentiator for new vehicles, but as new technology like autonomous cars appears on the horizon – a person's awareness of their comfort will increase. Seats, specifically active seats, are a significant contributor to a person's comfort....

May 05, 2017

Simulating seats with human comfort in mind

The ability to simulate seats is a powerful tool in your modeling repertoire. However, even more powerful is the ability to simulate a person's comfort in your newly designed seat. One of the biggest hurdles to simulating comfort is that it is inherently subjective while manufacturers require an objective method to truly quantify the thermal performance their seats. ...

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